What’s on My Curing Rack?

The /ˈBÄDĒ/™ line by Amy Walker is a line of all natural handmade bath and body products designed to give you an at home spa experience. 

Shop http://www.badebox.com for product benefits and description

Advertisements

3 Ways I Keep my Eczema Prone Skin Moisturized During the Summer

Amy Beach Ready

 

The Florida sun and humidity is relentless and brutal on skin. It can leave your skin dry, cracked and brittle. Prolonged exposure to UV rays without protection can lead to skin cancer.

I’ve been battling Eczema for over 30 years and its imperative that I keep my skin moisturized, silky and smooth. To help me achieve just that, I follow a strict daily routine that keeps my skin plump and snapping back. Here are my tips:

SOAP UP

  1. I use traditional handmade bar soaps because they contain the natural ingredient glycerin, which commercial bar soaps don’t have. These bar soaps have a great lather and don’t leave my skin feeling stripped.

EXFOLIATE

  1. Some of my favorite bar soaps have natural exfoliates inside the bar. I rub the bar in circular motions right against my body to increase blood flow to the surface of my skin. This aids in cell renewal and rejuvenation. When I need a little extra exfoliation I use a body brush all over my entire body.

PREP SKIN FOR MOISTURIZING

  1. Once out of the shower I use a damp cloth to remove the excess water from my body. This is key. NEVER TOWEL DRY! You can only get moisture for water. Your skin is just like a sponge; it expands and opens up when wet. I follow up with a mixture of oils that moisturizes, tones, removes toxins and polishes my skin. Despite what people may believe oils do not leave your body looking slick and slippery. Your skin absorbs the oils within a matter of minute and leaves your skin looking vibrant and alive.

Lotion clogs the pores and does not allow your skin to breathe. You know that ashy skin that you see after you itch, well that’s layers of dried up lotion and dead skin stifling healthier skin from coming to the surface. Lotion goes against everything that you’re trying to achieve.

#takemyfoolishadvice healthier skin begins in the shower and ends with proper moisturizing. Look great in all of your summer pieces by implementing these products into your regime. /ˈBÄDĒ/™ Lemon Soap, Exfoliating /ˈBÄDĒ/™, /ˈBÄDĒ/™Oils.

Beloved,

AWalk

4 areas of business that changed my 1st Year as an Entrepreneur… What I know for sure!

Lemon Fresh All Natural Soap

So it’s been 1 year since my beta project, BADEBOX launched into a full grown business; the /ˈBÄDĒ/™ line by Amy Walker (www.badebox.com). Let me say the past year has been hard, exciting, deflating and joyous all at the same time. As I’m typing I am trying my hardest not to just spew everything at you because this roller coaster ride has been amazing. I want you to collect the little gems I’ve learned along the way and watch out for the pitfalls. So let me break this up into 4M’s: Marketing, Management, Money and Me. Let’s go!

Marketing: If no one knows you exist then you’re dead before you’ve even begun. I used all the free marketing that was available to me: Twitter, Instagram, Youtube, Blog, Website, Pinterest, Facebook, word of mouth, flyers and free samples. I found that word of mouth, the company website, Instagram. Twitter and Facebook was my strongest marketing tools. My Twitter account landed me on Anderson Coopers Show, so never underestimate the power of free social media. The challenge came in keeping all these sites uniquely updated with new product details and relevant content. This seemed like a full time job within itself. I needed to be cognizant of key words, my html coding skills were in demand and product placement and great photograph skills were mandatory. I struggled. Not only did I need to be able to do all of these things, I needed to do it weeks before the product was available to actually “market” it to the public. Moving forward I plan to consider paid advertising and see what results they yield.

What I’ve learned: Link all my social sites together to automatically update each other. Apps like Hootsuite lets you update several sites from one app. I’ve documented what products were in demand and when so I can market them in advance to meet consumer demand. None of my online accounts are where I want them to be aesthetically, but for right now they work! I’m using what works for me right now until the next step. It will never be perfect, its all a work in progress.

Management: Building my company meant grassroots beginnings. So I value the customers that I’m able to touch and feel. I established myself at a prominent farmers market, known for buyers looking for fresh vegetables, meats, greenery and organic products. My line fits perfectly into this space. On a weekly basis I receive real time feedback about what works and what don’t and what products customers would like to see. #takemyfoolishadvice the major advantage of running a small business is the ability to adapt and change as needed. This is a huge cost saving and marketing attribute that larger companies have a hard time doing. I manage what is developed by the seasons and inquiries I receive. Inventory is monitored closely and products using similar ingredients are grouped together. The challenge: This was our first year and judging what products would do well and when was difficult. Plenty of times we ran out of products and had to wait for back-listed orders to be filled. This proved to be very costly. This year we’ll use last year’s number to project what needs to be made.

Managing my time was a complete headache. I worked 6 days a week every week, I made products twice a week after work and opened my booth at the farmers market every Sunday. Marketing materials was made and printed on my lunch breaks or usually at 4:00 am before work. By the time summer came around, my schedule had taken a toll on my mind and body. I was extremely happy with the demand but really had no idea of the time it would demand. I pushed through and when my body said stop. I stopped.

Money: The goal of every business is to make a profit. Before I started my business, I planned. I started my business with my own seed money and every dollar I made I put back into the business. Since this was our first year, I focused more on our profit margins as opposed to our profit goal amount. Merchandise with the highest profit margins were marketed more. I bought quality ingredients in bulk from top of the line suppliers. I’m a great saver but that doesn’t mean there still wasn’t a lost. Some of the supplies I purchased for packing or marketing looked great but it wasn’t practical for my business. I originally purchased 500 jars to package my body scrubs. Problem was they were not spill proof. Not only did I have to replace the product, I also had a garage full of these jars. Huge amount of overhead dollars down the drain and I have more stories just like this.

What I learned: I buy package materials in small numbers to try them out. My local craft store, Walmart and online boutiques have been great for supplying my needs. Once I’m happy with the look and feel, I purchase in bulk. I like for my products to look expensive and luxurious but I don’t want to pass this cost off to my customers so I clip coupons or purchase items on sale. This also helps me keep the prices of each product steady.

Me: There were parts of me that I knew were there but still never knew existed. Do you follow me? I knew there was a savvy business woman inside of me but she never stepped out when I wanted her to so I began to think she was a figment of my imagination. She wasn’t. I really stretched myself last year. I forced myself outside of my comfort zone, into tight space, walked in open fields filled with opportunity and over what felt like land mines into the unknown. It was liberating, scary, rewarding and essential to my very being. I cultivated new relationships, negotiated like a boss, provided excellent customer service and resources for my customers, failed and got back up again plus more. I also exercised my faith; I prayed continuously and still consult with God about every development. Most importantly I was a witness to my son that as a single mom, mommy is go getter, a reach out and figure it out type of woman, a no excuse having boss, a leader, a dreamer turned visionary turned executor, a creator, a builder, the person that may not be able to outsmart you but will win anyway because I will out work you. He saw a fighter, a person that kept producing and kept moving and reinventing when needed. I made him proud. In all my years of planning for this business, I never anticipated that. He was and still is my daily encouragement. I can’t stop now, I can’t lose; I have already won!

#takemyfoolishadvice start where you are simply put one foot in front of the other. There may never be the perfect time; just crawl then walk then run, before you know it you’ll be flying.

Beloved,

AWalk

#FoodChronicle

food

A few weeks ago I shared with my son that I had planned to raise him as a vegetarian. This is not news to him; he knows how the story goes. When he was about 9 months old my sorority sister baby sat him and the next thing I know this happened, see exhibit 1 below. She claims that she was feeding her niece (cutie pie in the pic) and he reached for her chicken wing and tore it up. Fast forward a few months; my son was spending time with his grandparents and sure enough chicken was on the menu.

Sucking on a chicken wing

Sucking on a chicken wing

Even though my early goal for his diet was railroaded, my son to this day does not consume a lot of meat. Most of his meals are meat free, his choice.  So back to my conversation with him a few weeks ago, I mentioned to him that we should switch to a vegetarian diet and he was all for it. It’s been two weeks and so far so good. I’ve collected a few cook books over the years that I’m using as a guide but for the most part I’m letting my stomach decide what’s for dinner.

#takemyfoolishadvice what you put in your body reflects on your skin. A healthy diet equals a healthy life!

Beloved,

AWalk

What is /ˈBÄDĒ/BOX?

celebration-2

/ˈBÄDĒ/BOX derives from the phonetic spelling, with the use of phonemic symbols, of the word- Body.

It’s a monthly subscription box filled with Lyrically Yours 100% natural handmade soaps and body product samples. It’s all the goodness you need in a box. Full sized products are also available for purchase without subscription. Each product is handmade with the purest ingredients. LY will nourish your skin and leave it healthier than before. Our products are made in small batches using the finest natural ingredients for maximum freshness. None of our products contain parabens and phthalates or have ever been tested on animals. It’s all natural without the junk!

/ˈBÄDĒ/BOX is the birth child of Amy Walker, a budding entrepreneur who is crazy about all natural skin care and mom to an 8 year old genius. Check out what we have to offer at www.badebox.com and take advantage of our 20% Grand Opening discount off your entire purchase*. No Promo code needed. *Offer expires 10/31/13.

Beloved,

AWalk